| 1 of 10 examples from 1957 known to exist. Concours restoration. 78 miles since restoration. 283 Cl V-8 engine. Powerglide 2-speed automatic transmission. 4-barrel carburetor. Harbor Blue paint and two-tone upholstery. The Chevrolet El Morocco was a customized full-size car produced by Canadian businessman Reuben Allender based on the 1956 and 1957 Chevrolet. Looking for a name that sounded like 'Eldorado', but not wanting to get into trouble from Cadillac, he chose 'El Morocco,' using a popular Manhattan nightclub. He had the brand legally registered, so all El Moroccos were licensed as such, not as Chevrolets. Allender bolted and epoxied Eldorado-style fibreglass tailfins to the rear deck and used side moldings borrowed from the Eldorado. He modified the grille by removing the Chevy crest while retaining the "V" emblem on the hood. He also added large Dagmar front bumper guards. |  |
 | The '57 El Morocco sported metal Eldorado-style rear fins welded to the rear quarters. Bright side "scoop" moldings on the rear quarter panels gave the car a resemblance to the stupid expensive $13,000 Cadillac Eldorado Brougham. |  |
 | Even though the El Morocco cost much less than a Cadillac, it was still pricey for a Chevrolet, which caused muted demand for the car. It was too far out of reach for most consumers, and too close to the base price for the holy grail Cadillac. Between 10 and 20 El Moroccos were produced in 1956 and 1957. Ten hardtop sedans, two hardtop coupes, and two convertibles were created in 1957. Today, the El Morocco is a valuable collector's car, and the convertible is beyond that. This pristine, nearly one of a kind example crossed the block at Mecum. |
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