Ferrari says $640k Luce EV no prank - Ferrarista must buy
Ferrari is reportedly using its first-ever EV, the truly ugly Luce, as a loyalty test inside its highly coveted allocation system. Ferrari's allocation system is a notoriously exclusive, invitation-only process managed by the factory in Maranello. Ferrari curates ownership by evaluating a buyer's loyalty to the brand, requiring customers to build a multi-million-dollar history of ownership, participate in factory events, and retain cars in order to qualify to buy hypercars off the production line. Now the only way to stay on Ferrari's preferred client list is to buy the PoS Ferrari Luce EV.
The car here is real, and its the Ferrari Luce. (pronounced “loo-chey”, Italian for “light”) Its a five-seat electric vehicle with lots of Ferrari badges. Reviews for the I-Phone looking crossover-ish electric Ferrari aren't good. With a starting price of about $640k for horrendus looks and 280 miles of range, the Luce EV isn't for everybody.
The vehicle is no slouch. It can hit 60 mph in around 2.5 seconds onto a top speed of 192 mph.
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